Journal of Marketing Analytics

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WOS期刊分区历年影响因子历年发表投稿信息同类期刊

影响因子：

期刊影响因子(Impact factor，IF) 即某刊平均每篇论文的被引用数，是表征期刊影响大小的一项定量指标，它实际上是某刊在某年被全部源刊物引证该刊前两年发表论文的次数，与该刊前两年所发表的全部源论文数之比。

反馈

ISSN：

ISSN是由8个数字组成的编码，旨在识别各种报纸、专业杂志、画报、期刊，无论其性质或载体版本（纸版及电子版）。

print: 2050-3318
on-line: 2050-3326

研究领域：

BUSINESS

自引率：

16.70%

Gold OA文章占比：

Gold OA文章占比是指一个总体中金色OA文章数量占总体文章数量的比重。OA期刊的文章主要通过金色通道（Gold road，也称为Gold OA，即期刊官网）和绿色通道（Green road，或Green OA）实现开放获取。金色通道是开放获取期刊通过自己的官网来实现的，而绿色通道是通过把文章自存档于机构知识库(Institutional Repositories，比如哈佛大学学术库DASH）或学科知识库中来实现。

19.62%

原创研究文献占比：

96.36%

SCI收录类型：

Emerging Sources Citation Index (ESCI) || Scopus (CiteScore)

期刊官网：

https://www.springer.com/41270 https://link.springer.com/journal/41270

期刊介绍英文：

Data has become the new ore in today’s knowledge economy. However, merely storing and reporting are not enough to thrive in today’s increasingly competitive markets. What is called for is the ability to make sense of all these oceans of data, and to apply those insights to the way companies approach their markets, adjust to changing market conditions, and respond to new competitors. Marketing analytics lies at the heart of this contemporary wave of data driven decision-making. Companies can no longer survive when they rely on gut instinct to make decisions. Strategic leverage of data is one of the few remaining sources of sustainable competitive advantage. New products can be copied faster than ever before. Staff are becoming less loyal as well as more mobile, and business centers themselves are moving across the globe in a world that is getting flatter and flatter. The Journal of Marketing Analytics brings together applied research and practice papers in this blossoming field. A unique blend of applied academic research, combined with insights from commercial best practices makes the Journal of Marketing Analytics a perfect companion for academics and practitioners alike. Academics can stay in touch with the latest developments in this field. Marketing analytics professionals can read about the latest trends, and cutting edge academic research in this discipline. The Journal of Marketing Analytics will feature applied research papers on topics like targeting, segmentation, big data, customer loyalty and lifecycle management, cross-selling, CRM, data quality management, multi-channel marketing, and marketing strategy. The Journal of Marketing Analytics aims to combine the rigor of carefully controlled scientific research methods with applicability of real world case studies. Our double blind review process ensures that papers are selected on their content and merits alone, selecting the best possible papers in this field.

CiteScore：

引用分数（英语：CiteScore，CS）是一种用来反映学术期刊最近发表文章“年平均被引用次数”的衡量指标。该指标由Elsevier于 2016 年 12 月推出，以替代常用的JCR影响因子（由Clarivate计算）。 CiteScore是Scopus中系列期刊指标的一部分，包括 SNIP(源文档标准化影响)，SJR (SClmago杂志排名)，引用文档计数以及引用百分比。

CiteScore	SJR	SNIP	CiteScore排名
5.4	0.735	1.313	学科排名百分位大类：Economics, Econometrics and Finance 小类：Economics, Econometrics and Finance (miscellaneous) 36 / 242 85% 大类：Decision Sciences 小类：Statistics, Probability and Uncertainty 26 / 168 84% 大类：Business, Management and Accounting 小类：Strategy and Management 161 / 478 66% 大类：Business, Management and Accounting 小类：Marketing 84 / 210 60%

发文信息

WOS期刊分区

WoS-JCR分区：SCIE、SSCI收录期刊主要按影响因子高低被分为四个区（Quartile），分别是Q1区，Q2区，Q3区，Q4区，各占25%。Q1区是影响因子最靠前25%的期刊，Q4区是靠后的25%的期刊。

学科分类
Q2BUSINESS

历年影响因子

2022年	2023年
3.0000	4.0000

历年发表

年文章数是指每年6月SCI发布的IF数据中所提供的上一年全年发文数量。如2018年7月-2019年6月，显示的是2017年的发文数.对极少数热门期刊，我们会在1月份更新为最新一年的发文数。

2013年	2014年	2015年	2016年	2017年	2018年	2019年	2020年	2021年	2022年
23	19	18	14	15	21	21	28	50	46

投稿信息

出版周期：

4 issues per year

出版国家(地区)：

Switzerland

投稿网址：

https://www.editorialmanager.com/jrma

出版商：

Springer Nature

PubMed链接：

http://www.ncbi.nlm.nih.gov/nlmcatalog?term=2050-3318%5BISSN%5D

Journal of Marketing Analytics - 最新文献

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How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach

Pub Date : 2024-09-04 DOI: 10.1057/s41270-024-00341-y Nora Sharkasi, Gomaa Agag

Navigating computational linguistic in marketing practices: The barriers of natural language processing in social media marketing and a path to future research

Pub Date : 2024-08-29 DOI: 10.1057/s41270-024-00337-8 Jana Gross, Kathleen Desveaud

How did consumers retail purchasing expectations and behaviour switch due to the COVID-19 pandemic?

Pub Date : 2024-08-24 DOI: 10.1057/s41270-024-00344-9 Dan-Cristian Dabija, Veronica Câmpian, Bernd Philipp, David B. Grant

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