Journal of Financial Services Marketing

2.9 反馈

print: 1363-0539
on-line: 1479-1846

BUSINESS-

26.70%

11.18%

95.59%

Emerging Sources Citation Index (ESCI) || Scopus (CiteScore)

https://www.springer.com/41264 https://link.springer.com/journal/41264

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally. The journal covers: marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards loyalty plans brand management cross-selling products and services customer relationship management online services customer profiling targeting product positioning pricing distribution management consumer finance pooled investment funds The Journal of Financial Services Marketing publishes detailed and authoritative: Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas Legal reviews examining in detail the major changes in legislation Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field ...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.

2022年	2023年
3.0000	2.9000

2012年	2013年	2014年	2015年	2016年	2017年	2018年	2019年	2020年	2021年	2022年
26	28	28	25	29	23	21	9	11	49	61

4 issues per year

United Kingdom

https://www.editorialmanager.com/fsma/

Springer Nature