Psychology and Marketing

Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction

Pub Date : 2024-04-16 DOI: 10.1002/mar.22008 Jiayuan Li, Kirsten Cowan, Atefeh Yazdanparast, Jake Ansell

First come, first served versus the draw: Perceived fairness in the new product purchase competition

Pub Date : 2024-04-15 DOI: 10.1002/mar.22007 Jihye Park, Hannah Kwon

The social side of color: How social exclusion influences preferences for color combination

Pub Date : 2024-04-15 DOI: 10.1002/mar.22002 Mijin Kwon, Eunmi Jeon, Youngjee Han