Journal of Financial Services Marketing

Augmented reality and customer engagement in the context of e-banking

Pub Date : 2024-06-15 DOI: 10.1057/s41264-024-00284-6 K. Mukerjee

Millennials’ financial behaviour and financial well-being: the moderating role of future orientation

Pub Date : 2024-06-07 DOI: 10.1057/s41264-024-00281-9 Long She, Lan Ma, Saeed Pahlevan Sharif, Sitara Karim

Exploring the symmetric and asymmetric effects of mobile wallet service experience on brand loyalty in India: evidence from SEM and fsQCA

Pub Date : 2024-05-23 DOI: 10.1057/s41264-024-00280-w Ashwarya Kapoor, Rajiv Sindwani, Manisha Goel