Asia Pacific Journal of Marketing and Logistics

Decoding the gamer’s code: a dive into game merchandise consumption through the lens of consumer culture theory

Pub Date : 2024-07-18 DOI: 10.1108/apjml-03-2024-0342 Tsung-Sheng Chang, Wei-Chieh Liu

Visual attention differences toward football stadium’s naming rights: an eye tracking study

Pub Date : 2024-07-18 DOI: 10.1108/apjml-03-2024-0281 Dongye Lyu, L. Mañas-Viniegra, Ziyuan Xu

Consumers' heterogeneous preference for organic ginger: a choice experiment

Pub Date : 2024-06-14 DOI: 10.1108/apjml-03-2024-0388 Wei Liu, Xiyan Han, Xiuwei Cao, Zhifeng Gao