Journal of Consumer Sciences

Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

Pub Date : 2024-02-09 DOI: 10.29244/jcs.9.1.142-162 Edi Yoga Prasetyo, U. Sumarwan, Nur Hasanah

Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

Pub Date : 2024-02-09 DOI: 10.29244/jcs.9.1.142-162 Edi Yoga Prasetyo, U. Sumarwan, Nur Hasanah

The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

Pub Date : 2024-01-31 DOI: 10.29244/jcs.9.1.122-141 Nastasya Ryoko Bonang Tessy, Setiasih Setiasih