Using Personas to Raise Acceptance of Digital Tools in Social Organizations - Introducing the Easy Reading Framework.

Abstract

The Easy Reading Framework is a digital tool that can be used to make existing web pages accessible to the individual needs of a wide range of people. The core of this Framework is a toolbar, which currently includes 13 different functions. The potential for multiple applications of the Easy Reading Framework is being investigated and promoted in the recent Easy Reading follow-up project "EVE4all". In this project, Personas play an important role in the first project phase to raise end-user acceptance. Personas represent specific target groups and share the same characteristics, traits, social environments, and circumstances as the intended target group. Working with this method enables developers and project participants to identify with the users of their products and their lifeworld. Our project shows that this method can be used to reflect on and use the introduction of any technology in institutions in a theoretically well-founded way. Thus, this paper aims to illustrate how this method can be successfully transferred into the pedagogical context and show how this method's usage can contribute increasing user acceptance.