A multi-analyses approach of inductive/deductive asymmetry in the affective priming paradigm

Abstract

Rapidly evaluating our environment's beneficial and detrimental features is critical for our successful functioning. A classic paradigm used to investigate such fast and automatic evaluations is the affective priming (AP) paradigm, where participants classify valenced target stimuli (e.g., words) as good or bad while ignoring the valenced primes (e.g., words). We investigate the differential impact that verbs and adjectives used as primes and targets have on the AP paradigm. Based on earlier work on the Linguistic Category Model, we expect AP effect to be modulated by non-evaluative properties of the word stimuli, such as the linguistic category (e.g., if the prime is an adjective and the target is a verb versus the reverse). A reduction in the magnitude of the priming effect was predicted for adjective–verb prime-target pairs compared to verb–adjective prime-target pairs. Moreover, we implemented a modified crowdsourcing of statistical analyses implementing independently three different statistical approaches. Deriving our conclusions on the converging/diverging evidence provided by the different approaches, we show a clear deductive/inductive asymmetry in AP paradigm (exp. 1), that this asymmetry does not require a focus on the evaluative dimension to emerge (exp. 2) and that the semantic-based asymmetry weakly extends to valence (exp. 3).