A Descriptive Analysis of Dermatology Content and Creators on Social Media in the Philippines.

Abstract

The use of social media in health information dissemination is an emerging concept, and the quality and reliability of dermatology-related content pose great challenges for creators and end-users, particularly in the Philippines where 80.7% of the population are active social media users [1]. Exposure to and awareness of dermatology health information on social media largely influences the behaviors and practices of populations with access to the internet and social media [2]. Our objective was to describe the content and creators of the most popular Filipino-made dermatology-related image and video posts on Facebook, Instagram, Twitter, TikTok, and YouTube.