Strategy Development of Fresh food E-commerce in China

Abstract

Fresh as the last of the traditional retail fortress, as many e-commerce business coveted a long cake, so fresh electricity came into being. Many fresh and fresh business platform to get involved in fresh, but because of the unique nature of fresh agricultural products, so that the risk of fresh health and business coexist. This article will combine the specific situation of our country to analyze the bottleneck of the development of fresh electricity business, to explore the localization of fresh electricity to the development of countermeasures, to meet the gorgeous era of fresh electricity business.