Has Covid-19 permanently changed online purchasing behavior?

IF 3 2区 计算机科学 Q1 MATHEMATICS, INTERDISCIPLINARY APPLICATIONS EPJ Data Science Pub Date : 2023-01-01 Epub Date: 2023-01-16 DOI:10.1140/epjds/s13688-022-00375-1
Hiroyasu Inoue, Yasuyuki Todo
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Abstract

This study examines how the COVID-19 pandemic has affected online purchasing behavior using data from a major online shopping platform in Japan. We focus on the effect of two measures of the pandemic, i.e., the number of positive COVID-19 cases and state declarations of emergency to mitigate the pandemic. We find that both measures promoted online purchases at the beginning of the pandemic, but in later periods, their effect faded. In addition, online purchases returned to normal after states of emergency ended, and the overall time trend in online purchases excluding the effects of the two measures was stable during the first two years of the pandemic. These results suggest that the effect of the pandemic on online purchasing behavior is temporary and will not persist after the pandemic.

Supplementary information: The online version contains supplementary material available at 10.1140/epjds/s13688-022-00375-1.

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Covid-19 是否永久性地改变了在线购买行为?
本研究利用日本一家大型在线购物平台的数据,探讨了 COVID-19 大流行对在线购买行为的影响。我们重点研究了两种大流行措施的影响,即 COVID-19 阳性病例数和国家宣布紧急状态以缓解大流行。我们发现,这两项措施在疫情初期促进了网购,但在后期,其效果逐渐减弱。此外,在紧急状态结束后,网购又恢复了正常,在大流行病的前两年,排除这两项措施的影响,网购的总体时间趋势是稳定的。这些结果表明,疫情对网购行为的影响是暂时的,在疫情过后不会持续:在线版本包含补充材料,可在 10.1140/epjds/s13688-022-00375-1 网站上查阅。
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来源期刊
EPJ Data Science
EPJ Data Science MATHEMATICS, INTERDISCIPLINARY APPLICATIONS -
CiteScore
6.10
自引率
5.60%
发文量
53
审稿时长
13 weeks
期刊介绍: EPJ Data Science covers a broad range of research areas and applications and particularly encourages contributions from techno-socio-economic systems, where it comprises those research lines that now regard the digital “tracks” of human beings as first-order objects for scientific investigation. Topics include, but are not limited to, human behavior, social interaction (including animal societies), economic and financial systems, management and business networks, socio-technical infrastructure, health and environmental systems, the science of science, as well as general risk and crisis scenario forecasting up to and including policy advice.
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