Preference Based Analysis on Online Course Structure of Research Methodology Using Conjoint Method

Abstract

Global pandemic Covid- 19 has played a major role in increasing demand of online courses. Blackboards and white screens are gradually shifted to mobile and laptop screens. The e-learning becomes indispensable part in the academic arena. Courses on research methodology are most popular on online platform as research scholars and faculties from different institutions may got involved to their desirable option without facing much trouble of transportation. This paper tries to find out the preference of research fraternity of social science streams while they choose any research methodology course through online. Responses have been gathered using Google form from 1447 researchers of social science streams. Conjoint analysis has been performed to investigate what combination among different levels of attributes a researcher prefers while choosing any research methodology course. Order of attributes has been assigned based on their importance. Logistic regression has been performed to find out the demographic and socio-economic factors that influence the attributes.