The Role of Using Modern Techniques of Supply Chain in Achieving Logistics Excellence

Abstract

The study aims to determine the role of using modern technologies for the supply chain (purchasing, production, storage, and marketing techniques) in achieving logistical excellence in the General Company for Food Products. The researcher used the descriptive approach and relied on a questionnaire form, which the main tool in collecting data, where distributed to a sample of department heads and people's officials, who numbered (52) respondents. The spss v23 program was used to analyze the data and extract the results. One of the results of the study is the existence of a relationship and an impact of the use of modern technologies for the supply chain on achieving logistical excellence. The most important recommendations it is necessary to adopt modern technologies for the supply chain (purchasing, production, warehousing and marketing) because of its role in achieving logistical excellence for the company in question.