Generation of web recommendations using implicit user feedback and normalised mutual information

Abstract

The knowledge base of a traditional web recommender system is constructed from web logs, reflecting past user preferences which may change over time. In this paper, an algorithm, based on implicit user feedback on top N recommendations and normalised mutual information, is proposed for collaborative personalised web recommender system. The proposed algorithm updates the knowledge base taking into account the changing user preferences, in order to generate better recommendations in future. The proposed approach and collaborative personalised web recommender systems without feedback are compared. Significant improvements are observed in precision, recall and F1 measure for proposed approach.