Landscape for analysing the business effects of utilizing design support simulations

Abstract

Advanced design support solutions such as 3D simulations have enabled improved management of design information for years. The challenge, however, is that acquiring these type of design support solutions does not necessarily create a visible business value for the company in a short run. Moreover, the organization surrounding the simulation solution should support its use by providing the conditions and resources needed for utilizing it. Vice versa, design support solutions have to support the prevailing organizational conditions. Especially the interaction between the planned design-support solution, existing process structures and human related issues have to be understood to create the basis for business efficient design information management. Understanding the chain effects of employing different types of design support solutions has on organizational “ecosystem”, creates basis for forming business-effective sustainable communication and design support structures. The Company Strategic Landscape introduced will form the framework for recognizing these chain effects in business environment.