The Direction and Adherence of the WeChat Official Account of China Association for Science and Technology System for Popularization of Science in the New Media Era: Take the WeChat Official Account of Center for Inquiry, China as an Example

Abstract

Under the current circumstances, as the authorized and official popular science platform, should it comply with the public's preferences to do drastically adjusts in its content or insist on positioning? We choose the latter. Because we believe that scientific communication is not to gain gimmick or a point interest rate, our ultimate goal is to gradually promote the scientific spirit and cultivate public scientific thinking on the basis that ensuring the content is correct and the language can be understood by the public.