{"title":"The Economics of Sports Marketing","authors":"P. Chakravarti","doi":"10.2139/ssrn.2383126","DOIUrl":null,"url":null,"abstract":"\"Sport is the only entertainment where, no matter how many times you go back, you never know the ending. This is what makes this segment of marketing so unique.\"Hypothesis: The economic benefits of brands being associated with sports outweigh the costs.","PeriodicalId":443127,"journal":{"name":"Behavioral Marketing eJournal","volume":"18 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Behavioral Marketing eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.2383126","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
"Sport is the only entertainment where, no matter how many times you go back, you never know the ending. This is what makes this segment of marketing so unique."Hypothesis: The economic benefits of brands being associated with sports outweigh the costs.
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