THEORETICAL CONSTRUCTION OF CRISIS MANAGEMENT OF ENTERPRISES: DEFINITION, COMPONENTS, STAGES, PRINCIPLES

Abstract

The article gives a critical assessment of the discussion aspects of the construction of theoretical structures of crisis management of enterprises in terms of definition, components, stages, principles. It is shown that the crisis management of the enterprise is a new paradigm, the emergence of which is due to the instability of economic systems and their cyclical development. It is proved that crisis management is a subsystem of the general system of enterprise management with a common object (economic relations related to value creation), specific features of the management environment (crisis conditions), additional entities (crisis managers; institutes, bankruptcy proceedings are initiated and conducted). It is argued that as a system, anti-crisis management is a type of enterprise management that provides for crisis detection; measurement of potential risks; environmental monitoring, mitigation of potential threats, rapid response measures; development of anti-crisis regulation strategy and tactics; organization of crisis management; post-crisis recovery; elimination of consequences of crisis and creation of conditions for further sustainable development of the enterprise. The advantage of the proposed definition, unlike the existing ones, is to take into account the through stages of the life cycle of a crisis – from its emergence to overcoming. The components of the enterprise crisis management are: anti-crisis financial diagnostics; anti-crisis financial forecasting and planning; anti-crisis budgeting; organization of operational and strategic anti-crisis activities; monitoring the implementation of anti-crisis financial policy; evaluation of the effectiveness of crisis management. The stages of crisis management are: pre–crisis management; crisis management; managing crisis management processes. The principles of crisis management are: immutability; flexibility; development of sustainability; prevention; immediate response; complexity, continuity, logical completeness. The adequacy of the selected principles in certain stages of crisis management will help to increase its effectiveness.