Attitudes of Media and Political Sciences Students towards the Way Palestinian Television Addresses the political Division: A Field Study

Ayat Abu Al Own, M. Qudah
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Abstract

This study aims at recognizing the attitudes of mass communication and political sciences students towards the way Palestinian Television addresses the issue of political division within the framework of several theories, namely: the functional perspective of mass media and the theory of dependence on mass media. To achieve the study objectives, the researchers employed the approach of “surveying the audience of mass media” based on a sample of (400) students from different universities in the West Bank and Gaza Strip. This sample has been chosen by the stratified random sampling from Al-Najah National University in the West Bank and the Islamic University in Gaza. The study has come up with the following results: (62.7%) of the study sample population watch Palestine T.V, whereas (37.3%) do not. The item related to the evening period of watching T.V gets the highest average value which stands at (1.52). Keywords : Attitudes of Media, political Division, West Bank, Sector Gaza, Palestine TV
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媒体和政治学学生对巴勒斯坦电视台处理政治分歧方式的态度:一项实地研究
这项研究的目的是认识大众传播学和政治学学生对巴勒斯坦电视台在几个理论框架内处理政治分裂问题的态度,这些理论是:大众传播媒介的功能观点和对大众传播媒介的依赖理论。为了实现研究目标,研究人员采用了“调查大众媒体受众”的方法,以来自西岸和加沙地带不同大学的400名学生为样本。该样本是从西岸的Al-Najah国立大学和加沙的伊斯兰大学分层随机抽样选出的。该研究得出了以下结果:(62.7%)的研究样本人口看巴勒斯坦电视,而(37.3%)不。与晚上看电视有关的项目的平均得分最高,为(1.52)。关键词:媒体态度,政治划分,西岸,加沙地带,巴勒斯坦电视
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