The Realization Path of Digital Transformation of China's Economic Development Based on SWOT Analysis

2021 International Conference on Public Management and Intelligent Society (PMIS) Pub Date : 2021-02-01 DOI:10.1109/PMIS52742.2021.00032

Zhu Lei, Wang Zhaolei

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引用次数: 2

Abstract

With the rapid development and wide application of information technology, mobile Internet, cloud computing, Internet of Things, artificial intelligence have been gradually applied to the economy and become the key technologies of enterprise operation. SWOT analysis is a research method of enterprise competitive strategy. In essence, it is to summarize the internal and external conditions of the enterprise. It is conducive to scientific strategic analysis before expanding new business or making new investment and making sales plans, so as to improve the competitive advantage of enterprises. At the present stage, China's economic development tends to the new era of digital transformation, using SWOT analysis to deeply analyze the advantages and disadvantages, opportunities and threats faced by enterprises in the digital economy environment. This paper introduces the characteristics or principles of SWOT work, and finally introduces its application in the context of digital transformation of China's economic development.

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基于SWOT分析的中国经济发展数字化转型的实现路径

随着信息技术的快速发展和广泛应用，移动互联网、云计算、物联网、人工智能等已逐步应用于经济领域，成为企业运营的关键技术。SWOT分析是企业竞争战略的一种研究方法。本质上是对企业内外部条件的总结。有利于在拓展新业务或进行新投资、制定销售计划前进行科学的战略分析，从而提高企业的竞争优势。现阶段，中国经济发展趋向于数字化转型的新时代，运用SWOT分析法深入分析企业在数字经济环境下的优势与劣势、机遇与威胁。本文介绍了SWOT工作的特点或原理，最后介绍了SWOT在中国经济发展数字化转型背景下的应用。

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2021 International Conference on Public Management and Intelligent Society (PMIS)

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