SSDMV: Semi-Supervised Deep Social Spammer Detection by Multi-view Data Fusion

Abstract

The explosive use of social media makes it a popular platform for malicious users, known as social spammers, to overwhelm legitimate users with unwanted content. Most existing social spammer detection approaches are supervised and need a large number of manually labeled data for training, which is infeasible in practice. To address this issue, some semi-supervised models are proposed by incorporating side information such as user profiles and posted tweets. However, these shallow models are not effective to deeply learn the desirable user representations for spammer detection, and the multi-view data are usually loosely coupled without considering their correlations. In this paper, we propose a Semi-Supervised Deep social spammer detection model by Multi-View data fusion (SSDMV). The insight is that we aim to extensively learn the task-relevant discriminative representations for users to address the challenge of annotation scarcity. Under a unified semi-supervised learning framework, we first design a deep multi-view feature learning module which fuses information from different views, and then propose a label inference module to predict labels for users. The mutual refinement between the two modules ensures SSDMV to be able to both generate high quality features and make accurate predictions.Empirically, we evaluate SSDMV over two real social network datasets on three tasks, and the results demonstrate that SSDMV significantly outperforms the state-of-the-art methods.