Research on customer relationship management of A company under the background of e-commerce

Abstract

With the large-scale popularization and application of e-commerce, customer needs are increasingly diversified and personalized, and the demand for products and services is gradually customized. In this case, the importance of customer relationship management (CRM) to the company is self-evident, but most companies have some problems in the understanding and application of CRM. Based on CRM case analysis, A company that companies should adhere to the concept of "take the customer as the center", a familiar with large data analysis of the CRM management team, data analysis, the use of information technology to achieve different platforms at the same time improve the modern management process of electronic commerce, in order to strengthen the company management, improve the company's operating efficiency.