The Identification and Evaluation Mechanism of Entrepreneurial Opportunity

H. Lai, Yuyong Liu
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Abstract

The research of the identification and evaluation of entrepreneurial opportunity is a hotspot in entrepreneurial management research. On the basis of literature review, this paper establishes a theoretical model for the process mechanism of identification and evaluation of entrepreneurial opportunity. Moreover, the paper verifies the theoretical model by some cases so that it will be useful for the subsequent research in the related area.
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创业机会的识别与评价机制
创业机会识别与评价研究是创业管理研究的一个热点。在文献综述的基础上,本文建立了创业机会识别与评价过程机制的理论模型。并通过实例对理论模型进行了验证,为后续相关领域的研究提供参考。
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