Leveraging Hypergraph Random Walk Tag Expansion and User Social Relation for Microblog Recommendation

Huifang Ma, Di Zhang, Weizhong Zhao, Yanru Wang, Zhongzhi Shi
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引用次数: 1

Abstract

Recommending valuable contents for microblog users is an important way to improve users' experiences. As high quality descriptors of user semantics, tags have always been used to represent users' interests or attributes. In this work, we propose a microblog recommendation approach via hypergraph random walk tag expansion and user social relation. More specifically, microblogs are considered as hyperedges and terms are taken as hypervertexs for each user, and the weighting strategies for both hyperedges and hypervertexs are established. Random walk is performed on the weighted hypergraph to obtain a number of terms as tags for users. And then the tag similarity matrix and the user-tag matrix can be constructed based on tag probability correlations and weight of each tag. Besides, the significance of user social relation is also considered for recommendation. Moreover, an iterative updating scheme is developed to get the final user-tag matrix for computing the similarities between microblogs and users. Experimental results show that the algorithm is effective in microblog recommendation.
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利用超图随机漫步标签扩展和用户社会关系进行微博推荐
向微博用户推荐有价值的内容是提升用户体验的重要途径。标签作为用户语义的高质量描述符,一直被用来表示用户的兴趣或属性。在这项工作中,我们提出了一种基于超图随机行走标签扩展和用户社会关系的微博推荐方法。具体而言,将微博视为超边缘,将每个用户的术语视为超顶点,并建立超边缘和超顶点的加权策略。对加权超图进行随机漫步,获得若干项作为用户标签。然后根据标签的概率相关性和每个标签的权重构造标签相似矩阵和用户标签矩阵。此外,推荐还考虑了用户社会关系的重要性。此外,提出了一种迭代更新方案,得到最终的用户标签矩阵,用于计算微博与用户之间的相似度。实验结果表明,该算法在微博推荐中是有效的。
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