Innovations and development in the marketing supply chain: Migrating brand creation from passive to direct interaction with the consumer — Interview with Subhanker Bhattacharya of HCL Technologies
{"title":"Innovations and development in the marketing supply chain: Migrating brand creation from passive to direct interaction with the consumer — Interview with Subhanker Bhattacharya of HCL Technologies","authors":"S. Bhattacharya","doi":"10.1057/DAM.2008.31","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":133676,"journal":{"name":"Journal of Digital Asset Management","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Digital Asset Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/DAM.2008.31","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
