{"title":"The Impact of Atmospheric Factors on Repurchase Intention at Upscale Restaurants in Ho Chi Minh City, Vietnam","authors":"M. Khuong, Dao Ngoc Quynh","doi":"10.18178/IJTEF.2018.9.1.584","DOIUrl":null,"url":null,"abstract":"This study aimed to explore the atmospheric factors that impact customer repurchase intention at upscale restaurant, thus, provide learning and recommendations for restaurant owners in Ho Chi Minh City to adjust marketing strategy. In relevant to Ho Chi Minh context, this study conducted the research of 6 main factors including: Sight, Scent, Touch, Menu, Music and Social Factors with totally 15 sub-factors with 82 items. Based on the result of Regression Analysis, there were 5 remaining variables influencing Repurchase Intention at upscale restaurant namely 1) External Facility from Sight, 2) Congruent Scent from Scent, 3) Menu, 4) Music background from Music and 5) Employee Attitude from Social Factors. These accounts for 59.7% of Repurchase Intention.","PeriodicalId":243294,"journal":{"name":"International journal trade, economics and finance","volume":"71 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal trade, economics and finance","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18178/IJTEF.2018.9.1.584","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study aimed to explore the atmospheric factors that impact customer repurchase intention at upscale restaurant, thus, provide learning and recommendations for restaurant owners in Ho Chi Minh City to adjust marketing strategy. In relevant to Ho Chi Minh context, this study conducted the research of 6 main factors including: Sight, Scent, Touch, Menu, Music and Social Factors with totally 15 sub-factors with 82 items. Based on the result of Regression Analysis, there were 5 remaining variables influencing Repurchase Intention at upscale restaurant namely 1) External Facility from Sight, 2) Congruent Scent from Scent, 3) Menu, 4) Music background from Music and 5) Employee Attitude from Social Factors. These accounts for 59.7% of Repurchase Intention.
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