From Streaming Vendor to Production House: Netflix SWOT Analysis

Abstract

The research tries to understand the ongoing process in products offered by online streaming company Netflix. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of Netflix, multiple corporate strategies are designed. SWOT analysis is used as an extensive tool to take step by step approach in understanding the opportunities that exists in the general environment. At the same time SWOT also helps to understand the strengths that Netflix can exploit through value chain analysis and how the internal core competencies produce a fit in Netflix’s operational activities. Overall the study is strongly qualitative in nature and explores multiple avenues that an entertainment vendor company can implement to penetrate and gain greater market share.