STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH DI MASA PANDEMI

Fatimah Sindi Wardani, I. Lestari, Devinna Tamaya Sari, Ni'matul Umamah Tri Wulandari
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引用次数: 3

Abstract

The Covid-19 pandemic has caused economic shocks that have had an impact on the global economy from the macro level to the global micro level. This pandemic has also dictated many economic and political policies, for example, layoffs and stay-at-home rules during this pandemic. This study aims to examine the effectiveness of online marketing to increase company revenue; Identify factors that influence online marketing strategies; and Provide alternative recommendations in online marketing strategies to be applied in Micro, Small, and Medium Enterprises (MSMEs). While the method used is a qualitative research method with a descriptive approach. This study establishes that social media is an effective marketing medium to promote MSME products, then the types of social media, product types and target markets are linear and empirical, meaning that each type has its own treatment and approach. specific one. The results of this study indicate that marketing strategy using social media is an effective way to maintain and increase the profit of MSME business results during the Covid-19 pandemic and this is line with social media theory.Keywords: MSMEs; Social Media; Promotional Mix; Target Market
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新冠肺炎疫情造成的经济冲击,从宏观到微观都对全球经济产生了冲击。这次大流行还决定了许多经济和政治政策,例如,大流行期间的裁员和居家规定。本研究旨在检验网络营销增加公司收入的有效性;确定影响网络营销策略的因素;并提供适用于微型、小型和中型企业(MSMEs)的在线营销策略的替代建议。而使用的方法是定性研究方法与描述性的方法。本研究确立了社会化媒体是推广中小微企业产品的有效营销媒介,那么社会化媒体的类型、产品类型和目标市场是线性的和实证的,即每种类型都有自己的处理和方法。特定的一个。本研究的结果表明,利用社交媒体的营销策略是在Covid-19大流行期间保持和增加中小微企业业务成果利润的有效途径,这符合社交媒体理论。关键词:男男同性恋者;社交媒体;促销组合;目标市场
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