Pengaruh Kreasi Dan Inovasi Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Menengah

Ishak Ishak
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引用次数: 1

Abstract

The research was conducted with the aim of analyzing and explaining the effect of creation and innovation on increasing the income of micro, small and medium enterprises. The research was conducted on MSMEs in Rembang Market - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method with analysis using SPSS. The results show that first, the variables have a simultaneous effect on creativity and innovation on entrepreneurship. Second, the creativity variable has a partial effect on entrepreneurship. Third, the innovation variable has a partial effect on entrepreneurship. Fourth, the most influential innovation variable on entrepreneurship. Keywords : Creativity, Innovation, Entrepreneurship and MSMEs
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创造和创新对中小微企业收入增长的影响
本研究的目的是分析和解释创新对中小微企业增加收入的影响。本研究以临邦市场的中小微企业为研究对象。通过观察、文献分析和发放问卷等方法收集数据。数据分析方法采用描述性定量方法,使用SPSS软件进行分析。结果表明:第一,各变量对创造力和创新对创业的影响是同步的;第二,创造力变量对企业家精神有部分影响。第三,创新变量对企业家精神有部分影响。第四,对创业影响最大的创新变量。关键词:创意、创新、创业、中小微企业
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