Text Sentiment Analysis of Hotel Online Reviews

Hua Bai, Guo-xun Wang
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Abstract

Taking the Intercontinental Shenzhen as an example, this paper presents text analysis of hotel online reviews, including sentiment analysis based on sentiment dictionary and LDA topic analysis. The professional sentiment dictionary formed by expansion experiment improves the accuracy of sentiment analysis of online hotel reviews, which can be effectively applied to various scenarios of hotel online review sentiment analysis. Furthermore, LDA topic analysis is made for positive and negative reviews, in which perplexity index is introduced to determine the appropriate number of topics. Moreover, the output of LDA model is visualized by PyLDAvis. Through LDA topic analysis, the factors that lead to different guest reviews can be identified, which can further make recommendations for hotel operation management.
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酒店在线评论的文本情感分析
本文以深圳洲际酒店为例,对酒店在线评论进行文本分析,包括基于情感词典的情感分析和LDA主题分析。通过扩展实验形成的专业情感词典提高了酒店在线评论情感分析的准确性,可有效应用于酒店在线评论情感分析的各种场景。进一步对正面评论和负面评论进行LDA主题分析,引入困惑度指数来确定合适的主题数。此外,利用PyLDAvis对LDA模型的输出进行了可视化。通过LDA主题分析,可以找出导致不同客人评论的因素,进而为酒店运营管理提供建议。
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