Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia

Journal of Marketing and Consumer Research Pub Date : 2020-08-01 DOI:10.7176/jmcr/70-02

Amente Negussa

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Abstract

This study was initiated to Market Analysis of Peanut in Bambasi District; Benishangul Gumuz Region, Western Ethiopia. The focus of the study was to analyze the peanut market channel in the study area. Different variables were hypothesized to determine quantity of peanut supply to the market. The data was supplemented by primary and secondary sources. The multiple linear regression model was applied to estimate the effects of explanatory variables on quantity of peanut supplied to the market. The results obtained from this analysis indicate extension services, volume of peanut produced, distance to the market, and average price of peanut were found to be the most important significant variables influencing peanut marketing in the district. Therefore, providing extension services, improving volume of peanut produced, improving transportation facilities to strengthen the vertical and horizontal linkages among the marketing agents are recommended to develop and strengthen information on peanut product marketing in the study area. K e ywords: Peanut, Bambasi, market analysis, multiple linear regression model. DOI: 10.7176/JMCR/70-02 Publication date: August 31 st 2020

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埃塞俄比亚西部Benishangul - Gumuz地区班巴斯地区花生市场分析

本研究是在班巴斯地区花生市场分析中发起的;埃塞俄比亚西部Benishangul Gumuz地区。本研究的重点是分析研究区花生的市场渠道。我们假设了不同的变量来决定花生对市场的供应量。数据由一手资料和第二手资料补充。采用多元线性回归模型估计解释变量对花生供给量的影响。分析结果表明，推广服务、花生产量、到市场的距离和花生平均价格是影响该地区花生销售的最重要的显著变量。因此，建议通过提供推广服务，提高花生产量，改善运输设施，加强营销代理商之间的纵向和横向联系，发展和加强研究区花生产品营销信息。关键词:花生，班巴斯，市场分析，多元线性回归模型。出版日期:2020年8月31日

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Journal of Marketing and Consumer Research

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