Managerial Creativity, between Native Enhancing Factors and Environmental Influencers

Abstract

Economical endeavors have become complex and hardly predictable processes, making them difficult and overwhelming for companies that fail in being creative and innovative. Managers, in their permanent quest for accommodating the fast-paced changing business needs, are stretching the limits of creativity toward three sought-after borders: “What?,” “How?,” and “What for?” (to create).