Big Data: An opportunity and Challenge for M commerce

Abstract

With an evolution of 5G technologies there is a drastic change in the industries and usage of internet. After the pandemic has hit the world there is an emergence of data with the usage of online transactions, online studies, exchange of good and services over the internet. Since there is an increase in the use of the internet and online applications more and more of the data is being generated and used. There is a paradigm shift in the Mobile commerce, with the use of mobile commerce there are various opportunities and challenges connected with it. M Commerce is exchange of goods and services over the internet using PDA’s. The advantage of M commerce is it can be done anytime and anywhere. With this there is a tremendous growth in the use of smart phones and most of the E commerce organizations are now using the applications based business models for buying and selling goods and services. The current study investigates how Big data is used and considered to be the biggest challenge for the M commerce business processing’s. The data is ballooning in the size with the usage of the applications, companies are utilizing the data for satisfying the customers’ requirements and benefitting the consumers with an increase in the profit for the organization as well. Along with this big data companies are also using the business technologies, artificial Intelligence and Machine Learning to advertise and attract the customers’ demands. In this paper author has discussed about the needs and challenges of the big data in Mobile commerce with smooth functioning of with the security concerns. Also the author has suggested that the block chain technology can also play a vital role in the use of the data for better functioning. It can massively change the functionality of the M commerce application performance as well.