{"title":"Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers","authors":"T. Hossain, Halima Afrin, Razia Sultana, R. Rosul","doi":"10.7176/jmcr/75-04","DOIUrl":null,"url":null,"abstract":"Online shopping is very popular in today’s modern world. Because of Covid-19, people are frequently using online shopping. This study tries to find out the male and female consumer’s attitudes towards online shopping. It is of descriptive nature and mostly based on the primary data sources. Purposive sampling technique is used and 200 samples have been collected from different participants. After analysing it is found that apparel and footwear, food, accessories, electronics are the main products consumers purchase from online and time saving, easy to place order, searching the product easily, large selection of products encourages to shop online while low quality, fraud, inability to touch the product work as barrier to online shopping.","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"35 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing and Consumer Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7176/jmcr/75-04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Online shopping is very popular in today’s modern world. Because of Covid-19, people are frequently using online shopping. This study tries to find out the male and female consumer’s attitudes towards online shopping. It is of descriptive nature and mostly based on the primary data sources. Purposive sampling technique is used and 200 samples have been collected from different participants. After analysing it is found that apparel and footwear, food, accessories, electronics are the main products consumers purchase from online and time saving, easy to place order, searching the product easily, large selection of products encourages to shop online while low quality, fraud, inability to touch the product work as barrier to online shopping.
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