Research Status and Hot Spots in the Field of Domestic Rural E-commerce ——Based on Bibliometric Visualization Analysis

Abstract

—In order to understand the current research status and hotspots in the field of rural e-commerce in my country, we adopted bibliometric visualization analysis and comprehensively used NoteExpress, SPSS, UCINET and other software to conduct multi-dimensional scale analysis and social network analysis, and came to the following conclusion: the research field can be generalized to help rural e-commerce Targeted poverty alleviation and rural revitalization, "Internet + e-commerce" to promote rural economic development, and rural e-commerce development; three major categories; research hotspots mainly focus on "rural e-commerce", "e-commerce", "rural", "e-commerce platform" , "Agricultural Products", "Targeted Poverty Alleviation" and other aspects. Large-scale and diversified research in the field is gradually taking shape, but its degree of relevance is low, and there is still room for further research.