CONCEPT OF MANAGEMENT OF INNOVATIVE PROCESSES OF THE REGIONAL TOURIST AND RECREATIONAL COMPLEX

O. Pidvalna
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Abstract

The article clarifies the concept of "innovation" in the field of tourism business in the region.  The theoretical and methodological basis of the study is the work of domestic and foreign scientists in the theory of innovation and innovation, problems of business development in tourism, regional economy and sustainable development.  The classification of innovations depending on their use in various areas of tourist activity is developed.  The components for building the concept of innovative strategy for the development of the tourist and recreational complex of the region are presented.  Key words: tourist-recreational complex, services, innovations, innovation, strategy, management, development.
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区域旅游休闲综合体创新流程的管理理念
文章明确了区域旅游业务领域“创新”的概念。本文研究的理论和方法基础是国内外科学家在创新与创新理论、旅游企业发展问题、区域经济与可持续发展等方面的工作。根据创新在不同旅游活动领域的使用情况,对创新进行分类。提出了构建该地区旅游休闲综合体发展创新战略概念的组成部分。关键词:旅游休闲综合体,服务,创新,创新,战略,管理,发展
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