Factors Influencing Life Insurance Consumption In Malaysia

Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science Pub Date : 2019-08-12 DOI:10.1145/3377817.3377825

Loon Ann Chi, Tee Kien Hui, Marcia Edna Santhanarajan

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引用次数: 2

Abstract

Insurance plays an important role in the risk management of one's life and financial portfolio. The main purpose of this study is to determine the factors influencing life insurance consumption in Malaysia. The relationship between the level of income, level of education, perception of life insurance benefits, medical expense risk and life insurance consumption in Malaysia was analyzed. there are two theories being used in this study which are life-cycle hypothesis (LCH) and consumer perception theory. This study utilized a quantitative research approach. Questionnaire was randomly distributed to 200 current taxpayers in Malaysia from various occupational backgrounds and restricting to Klang Valley area.Data was analyzed using SPSS software. Results showed that It was found that all independent variables (level of income, level of education, perception of life insurance benefits, and medical expense risk) have positive relationship with the dependent variable (life insurance consumption in Malaysia).

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影响马来西亚寿险消费的因素

保险在个人生活和财务组合的风险管理中起着重要作用。本研究的主要目的是确定影响马来西亚寿险消费的因素。分析了马来西亚的收入水平、教育水平、对人寿保险福利的认识、医疗费用风险和人寿保险消费之间的关系。在本研究中使用了两种理论，即生命周期假说和消费者感知理论。本研究采用定量研究方法。问卷随机发放至马来西亚200名不同职业背景的在职纳税人，仅限于巴生谷地区。数据分析采用SPSS软件。结果发现，所有自变量(收入水平、教育水平、人寿保险福利认知和医疗费用风险)与因变量(马来西亚人寿保险消费)呈正相关。

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Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science

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