A CONTRIBUIÇÃO DO DESIGN DA INFORMAÇÃO PARA PROCESSOS DE CONFIGURAÇÃO CRIATIVA DE ARTEFATOS VISUAIS ENQUANTO FERRAMENTA DE GESTÃO: O CASO DA SECRETARIA DE PLANEJAMENTO, GESTÃO E DESENVOLVIMENTO REGIONAL DE PERNAMBUCO

Abstract

: This work aims to investigate the contribution of Information Design for creative configurations of visual presentations of a Project Management Office - PMO as a management tool, since the purpose of Information Design is the planning and configuration of informational content in order to facilitate understanding by the recipient. The research problem to be addressed is: does Information Design contribute to the visual presentations produced and used by government managers of the Project Management Office - PMO, a unit linked to the Executive Secretariat for Strategic Management - SEGES of the Secretariat of Planning, Management and Regional Development of the State of Pernambuco - Seplagdr, as a management tool for public governance, to be more efficient communicational artifacts? General Objective: To investigate the contribution of information design to the visual presentations produced and used specifically by government managers of the Project Management Office - PMO, linked to the Secretariat for Strategic Management - SEGES, of the Secretariat for Planning, Management and Regional Development of the State of Pernambuco - Seplagdr, from January 2022 to December 2022, as a management tool for its portfolio. To achieve the general objective, the following specific objectives will be worked on: to study information design and its contribution to visual communication artifacts; to analyze the perception of managers working in the Project Management Office - PMO as to the contribution of information design in creative processes as management tools for the Office's presentations; to study project management in the public sector and public governance from the perspective of public administrative management; and to describe the Project Management Office - PMO of the Secretariat for Planning, Management and Regional Development of the State of Pernambuco - Seplagdr. The methodology adopted has a qualitative approach, with the use of bibliographic and documental research techniques, as well as the application of semi-structured forms with the employees of the Office. The method of approach is abductive; of procedure, comparative. Theoretical framework: Bonsiepe (2011); Brown (2010); Caloba the Klaes (2016); Camargo (2018); Carnevalli (2020); Cavalcante, Camões, Cunha the Severo (2017); Cruz, Barreto the Fontanillas (2014); Di Pietro (2008); Grove (2020); Jund (2009); Knaflic (2018); Lima the Finizola (2023); Moore (2002); PMI (2017); SBDI (2023).