{"title":"An Industry-focused Advertising Model","authors":"A. Murray","doi":"10.5220/0005653300870091","DOIUrl":null,"url":null,"abstract":"In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.","PeriodicalId":235376,"journal":{"name":"International Conference on Operations Research and Enterprise Systems","volume":"97 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-12-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Operations Research and Enterprise Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5220/0005653300870091","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
