R. D. Díaz Redondo, Ana Fernández Vilas, J.J. Pazos Arias, M. Cabrer, J. G. Duque
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引用次数: 5
Abstract
IDTV will change the current conception of TV advertising where interactive applications will replace the traditional audiovisual spot. We propose a new TV advertising architecture that extends the Web advertising model to the new platform.
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