{"title":"Cultivation of Intercultural Communication Competence for Business English Majors","authors":"Feipeng Li, Dong Lei","doi":"10.4236/OJBM.2021.92039","DOIUrl":null,"url":null,"abstract":"With \neconomic globalization speeding up, China has increasingly frequent interaction \nwith the world economy. A multitude of versatile talents are in urgent need who not only have good \ngrasp of linguistic and business knowledge but also are competent in intercultural \ncommunication. Students of business English are significant resource of \ninternational business talents. This thesis discusses the principles of \ncultivating students’ intercultural communication competence from the \nperspective of systematicness, practicality and comparison. Then the strategies \nand approaches on how to realize the improvement of the ICC of business English \nmajors in universities and colleges are explored from five aspects including \nteaching syllabus, teachers’ development, teaching materials, teaching modes \nand evaluation system. In the final part of the thesis, the author analyzes the \nlimitation of the study and considers researching plan for further study to \nacquire more findings.","PeriodicalId":411102,"journal":{"name":"Open Journal of Business and Management","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Open Journal of Business and Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4236/OJBM.2021.92039","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
With
economic globalization speeding up, China has increasingly frequent interaction
with the world economy. A multitude of versatile talents are in urgent need who not only have good
grasp of linguistic and business knowledge but also are competent in intercultural
communication. Students of business English are significant resource of
international business talents. This thesis discusses the principles of
cultivating students’ intercultural communication competence from the
perspective of systematicness, practicality and comparison. Then the strategies
and approaches on how to realize the improvement of the ICC of business English
majors in universities and colleges are explored from five aspects including
teaching syllabus, teachers’ development, teaching materials, teaching modes
and evaluation system. In the final part of the thesis, the author analyzes the
limitation of the study and considers researching plan for further study to
acquire more findings.