Decoding IGeneration Propensity for Digital Banking: Evidence from Urban India

Abstract

IGeneration has been the first digitally native generation and the adoption of digital banking is imperative in the financial industry. We intend to examine Digital cognitive self-regulation and Digital Privacy to influence the Urban generation to utilize digital banking technology for meeting their banking needs. A primary survey was conducted by collecting responses from 145 university students. Confirmatory factor analysis (CFA) was conducted to establish the relationship between the measured and latent variables. The results from the Structural Equation Modeling (SEM) analysis method, establishes that digital privacy and digital cognitive self-regulation have significant and positive correlations on the propensity for digital banking adoption. The study is valuable to financial institutions, regulators, technology, marketers and business, urban Indian youth, government organization, nongovernment organizations and researchers for understanding the dynamics that influence the propensity of digital banking technology among the urban IGeneration, as well as to develop more effective strategies and policies to promote the use of digital banking.