{"title":"The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion","authors":"Kunter Gunasti, H. Baumgartner","doi":"10.1007/s40547-016-0068-1","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":132920,"journal":{"name":"Customer Needs and Solutions","volume":"40 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2016-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Customer Needs and Solutions","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s40547-016-0068-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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