Strategi Pengembangan Homestay Di Desa Wisata Bongan, Tabanan-Bali

Abstract

The purpose of this research is to analyze the potential and strategy of homestay development in the Bongan tourist village, TabananBali. The method used was descriptive qualitative. The data were gained from observation, interview, documentation, and literature study. The analysis technique was SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The theory of the nine criteria for homestay according to the ASEAN Homestay standard (2016) is the reference of this study. The results show that four strategies can be used to develop a homestay in the tourist village of Bongan: 1) strategy of displaying activities carried out by the local community; 2) strategy promotion regarding the existence of homestay in Bongan village; 3) strategy homestay development with attention to traditional Balinese architecture, safety, comfort and cleanliness; 4) strategy to create a homestay management group in the tourist village of Bongan. The results of the research are expected to be able to help the development of the tourist village of Bongan and increase community income. Keywords: Strategy, Development, Homestay