The Impact of Seller-Buyer Relationship Quality in the Financial Service Industry

Abstract

The investigation examined some issues regarding relationship quality between buyer and seller from the perspective of an (a) financial service industry. The aim of the research investigate factors affecting relationship quality between buyer and seller in the financial service industry, and maintain a stronger and long-term relationship include client knowledge, customer orientation, expertise and similarity. The study will apply quantitative analysis which use sample instrument with the multiple regression analysis and employed the SPSS 23.0 version software. The paper has been argued customer relationship quality that will be determined by a few independent variables. Thus, it is timely to test the significance of relationship quality among buyers and sellers in the financial service industry. The research will utilize a questionnaire survey to examine customer relationship quality between buyer and seller perceptions of the influence of the various factors on relationship quality.