Multiculturalism in Cinema in the Context of Popular Culture

Abstract

The presentation of what the viewer wants and expects has turned cinema into a mass consumer industry, spreading into a universal space. Cinema is not merely to please the masses, but has been transformed into a multicultural business that carries a different intellectual meaning which is named as narrative or auteur cinema. As an auteur director, Ferzan Özpetek stands in highly unique place in the name of cultural wealth as a director. His cinema draws up in the thin line between being a popular cultural product and being a narrative, spiritual cinema product, and is considered as the most important feature that differentiates the concept of auteur from other cinema genres by focusing on the cultures of both countries. If the cinema industry returns to a differentiation between commercial and narrative types, film should create its audience by presenting its own cultural heritage, rather than exposing the same culture to the masses. It is the factor that nourishes the cultural variety.