{"title":"THE MODERATING EFFECT OF PRICE PERCEPTION ON CELEBRITY ENDORSEMENT AND PURCHASE PERCEPTION: A STUDY ON EMIRATES AIRLINES, DUBAI","authors":"","doi":"10.37383/sbj14021902","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":393952,"journal":{"name":"SKYLINE BUSINESS JOURNAL","volume":"11 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SKYLINE BUSINESS JOURNAL","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37383/sbj14021902","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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