{"title":"Ciało i cielesność w świecie wirtualnym na przykładzie reklamy, sztuki i mediów społecznościowych (wybrane problemy)","authors":"Urszula Żydek-Bednarczuk","doi":"10.15633/lie.3580","DOIUrl":null,"url":null,"abstract":"The purpose of the article is reflection on the body and corporeality appearing on the Internet. This topic is subordinated to contemporary ideologies, so it sets the way of thinking of modern people, new trends, fashions, activities and functioning of the entire axiological system. The body and corporeality are subject to contemporary ideologies: the ideology of consumerism, the ideology of individualism, the ideology of fun and ludicity, the ideology of everyday life and the ideology of transparency. The body presented in the advertisement, the body in art based on Stelarc’s cases and the body presented on the Porcelain Butterflies portal were selected for analysis. The considerations are accompanied by ethical and axiological reflection.","PeriodicalId":353688,"journal":{"name":"Logos i Ethos","volume":"39 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Logos i Ethos","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15633/lie.3580","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The purpose of the article is reflection on the body and corporeality appearing on the Internet. This topic is subordinated to contemporary ideologies, so it sets the way of thinking of modern people, new trends, fashions, activities and functioning of the entire axiological system. The body and corporeality are subject to contemporary ideologies: the ideology of consumerism, the ideology of individualism, the ideology of fun and ludicity, the ideology of everyday life and the ideology of transparency. The body presented in the advertisement, the body in art based on Stelarc’s cases and the body presented on the Porcelain Butterflies portal were selected for analysis. The considerations are accompanied by ethical and axiological reflection.
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