{"title":"Going Public","authors":"Sudhakar Gp","doi":"10.1002/9781119724476.ch2","DOIUrl":null,"url":null,"abstract":"marketing communications for a initial public offering. Marketing and advertising an IPO in India.","PeriodicalId":245577,"journal":{"name":"MKTG: Advertising (Topic)","volume":"23 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1993-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"MKTG: Advertising (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/9781119724476.ch2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
marketing communications for a initial public offering. Marketing and advertising an IPO in India.
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