The Role of Performance Marketing in Achieving Sustainable Competitive Advantage for Hotels

Abdelaziz Nasef, Mohamed Mohamed, Emad Abdelaal, Marwa Abouraia
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Abstract

Abdelaziz Mohamed Nasef 1 Mohamed AboTaleb Mohamed Emad Mohamed Abdelaal 3 Marwa Gamal Abouraia 1 Faculty of tourism and hotels Uiversity of Sadat city. 2 Professor of Hotel Studies Faculty of Tourism and Hotels University of Sadat City. 3 Associate Prof. of Hotel Studies Faculty of Tourism and Hotels University of Sadat City. 4 Associate Prof. of Hotel Studies Faculty of Tourism and Hotels University of Sadat City.
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绩效营销在酒店实现可持续竞争优势中的作用
阿卜杜勒阿齐兹·穆罕默德·纳塞夫1穆罕默德·阿伯塔勒布·穆罕默德·埃马德·穆罕默德·阿卜杜勒·阿伯拉尔3马尔瓦·贾迈勒·阿伯拉亚1萨达特市大学旅游与酒店学院。2萨达特市旅游与酒店大学酒店研究学院教授。3萨达特市旅游与酒店大学酒店研究学院副教授。4萨达特市旅游与酒店大学酒店研究学院副教授。
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